The home meal delivery company Blue Apron has launched three prepared, heat-and-eat, single-serve meals.
The home meal delivery company Blue Apron has launched three prepared, heat-and-eat, single-serve meals.
“A core pillar of our growth strategy is product innovation and efficient menu expansion with a goal of better integrating into our customers’ lives,” said Linda Findley Kozlowski, Blue Apron’s president and chief executive officer. “The addition of Heat & Eat meals to our product portfolio is our first entry into the growing ready-made food category and now allows us to offer 50 weekly menu options, the highest number since the company’s founding in 2012.”
The company said the new meals are based on some of its most-ordered and top-rated dishes and are designed to be heated in the microwave.
They can be added on to any Blue Apron meal plan.
The meals are available from Blue Apron’s two-serving and four-serving signature menu and include:
- Cheesy Guajillo chicken and rice with corn, black beans and peppers
- Soy-Miso chicken and udon noodles with bok choy and mushrooms
- Calabrian Chile meatballs with mashed potatoes, green beans a lemon-caper butter
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Blue Apron launches heat-and-eat, single-serve meals - pennlive.com
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